In the neon-lit sprawl of CES 2026, a revolution simmers, one that threatens to upend the very fabric of transportation. The air is thick with the hum of electric motors, the chatter of artificial intelligence, and the gleam of autonomous systems. Here, the future of cars is being rewritten, not just in sleek designs and advanced materials, but in the very essence of their being: the fusion of machine and mind.
At the forefront of this maelstrom is Sony Honda Mobility's AFEELA 1, a vehicle that embodies the confluence of human innovation and technological prowess. First unveiled in 2023, the AFEELA 1 has undergone significant refinement, its production version showcased last year, and this year's iteration polished to a sheen.
Priced at $89,900, it stands as a testament to the industry's push towards smarter, more connected cars. But AFEELA 1 is not alone. The introduction of the AFEELA 1 Prototype, a SUV variant slated for production in 2028, signals Sony Honda's unwavering commitment to the smart EV paradigm. This, despite some competitors scaling back their EV ambitions, underscores the company's vision for a future where cars are not just modes of transportation but ← →
At this year's CES , automakers focused on showing us the future of cars ; not so much the cars themselves.Related materials: See here
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